While WordPress is an excellent platform, it is somewhat limited in terms of functionality for eCommerce. However, savvy site owners add WooCommerce to sell their products and services online.
The best part of working with WordPress is that you can use plugins to personalize your website. Customization is just part of it—plugins turn your site into a functional, interactive customer experience.
If you are considering adding WooCommerce plugins to your eCommerce website, you have endless options at your disposal.
In this article I am going to highlight 18 of the best plugins for WooCommerce. Let’s do this.
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According to research, more than 60% of users that reach the final checkout page never make a purchase. In fact, even businesses with an optimized checkout process still have a 20% abandonment rate.
People abandon carts due to several reasons. However, plugins can prevent losing those customers forever. Installing the WooCommerce Cart Abandonment Recovery plugin can help recover that lost revenue.
The plugin simply captures the user’s email address before they leave the checkout page. And if the user doesn’t complete the purchases within 15 minutes, the plugin sends automated follow-up emails that you can personalize to match your business/brand.
The follow-up emails remind the users to complete their purchase.
If you currently are or are planning to offer subscription based products or services, then this is the plugin for you.
With WooCommerce Subscriptions, you can create and manage products with recurring payments and the plugin is compatible with over 25 different payment gateways.
The plugin allows you to introduce a variety of subscriptions for physical or virtual products and services. You can also setup weekly service subscriptions or even yearly software billing packages.
Lastly, you can also add sign-up fees, offer free trials, or set expiration periods.
The Smart Refunder plugin offers customers peace of mind as far as the refund process is concerned. Customers can use the plugin to request refunds, quickly and easily.
The online store can issue store credits or cash refunds, and customers have the option of requesting partial or full refunds. More importantly, customers can receive instant refunds (if the store owner uses this function), but store owners can also process the requests manually.
The plugin also provides pricing and order details for customers. The WooCommerce Smart Refunder costs $79 per year.
AutomateWoo adds twelve functions to your eCommerce site in one plugin. This single plugin can add massive eCommerce functionality and management options to your site, including:
- Follow-up emails
- Abandoned cart
- Win back interactive customers
- SMS notifications
- Review rewards
- Wishlist marketing
- Birthday emails
- Card expiry notifications
- Personalized coupons
- Subscriptions automation
- Refer a friend
- Automatic VIP
AutomateWoo’s emphasis is on customer interaction. You control the triggers, rules, and design the actions, like emails or coupons. One of the unique features is unlimited emails, even multi-lingual emails.
You can use follow-up emails to connect with your loyal customers and request reviews or suggest products that they may like. Additionally, the plugin offers the opportunity to target inactive buyers through effective email marketing campaigns and sale notifications.
The subscription option makes offering memberships seamless. The plugin is billed $99 annually with support and updates.
This plugin allows customers to select a delivery date after they purchase products from your online store. Customers enjoy and respond to personalized shopping experiences that accommodate their needs by letting them choose their desired delivery time and date.
Delivery date flexibility puts the customer in charge and increases sales.
There is a free alternative that you can try which is the order delivery date by Tyches Software
The YITH WooCommerce Order Tracking plugin offers your customers a quick way to track their orders on your online store. It offers you the ability to improve customer service for repeat business by offering professionalism and transparency.
Installing the plugin automatically reduces your online customer service volume. Through automatic order tracking, you limit the number of emails or phone calls checking the status of orders.
Customers expect to see an order overview, as well as estimated delivery and shipping dates.
The WooCommerce order tracking plugin gets a 4.5-star rating out of 5.
The Checkout Field Editor allows you to personalize the checkout page on your eCommerce store. It’s a simple way to edit the appearance and functionality of your checkout page.
It’s particularly useful because you can remove the check out fields that are not necessary. You want to make it as easy as possible for your customers to make their orders and removing such fields would be an ideal way to do so.
An example would be the ‘phone’ field that is added by default. Unless you need such information there is no point in your customers providing it.
If you are selling digital products 0r services that require no shipping, remove all the address fields as they are not required.
The WooCommerce Stripe Payment Gateway plugin simply allows you to receive payments online. Once you install Stripe in your eCommerce store, you can process order payments made with MasterCard, Visa, JCB, Discover, American Express, Bitcoin, and Diners Club cards on your online store.
Fortunately, Stripe doesn’t have any installation or monthly fees. There are no hidden charges whatsoever. You are only charged on the money you make, and the earnings transfer automatically to your account each week.
This is a plugin that I personally use to create announcements and alerts on my websites. Use it for increasing clicks-throughs, alerts, and marketing promotions. The plugin is lightweight and easy to use. Additionally, it is responsive and enables you to add unlimited notification bars on WordPress.
The YITH WooCommerce Gift Cards plugin allows you to sell gift cards on your online store to increase profits while attracting potential customers. Use this plugin to increase seasonal sales when customers shop for gifts to give relatives and friends.
You can also send gift cards to your loyal customers to encourage repeat business. An estimated 98% of stores offer gift cards—this plugin will put them on your eCommerce store, too.
Mailchimp is the world’s largest marketing platform that can help you develop your eCommerce marketing strategy. By installing the plugin on your online store, your customers’ purchase information stores directly in your Mailchimp account.
That way, you can create targeted campaigns through email follow-ups. Additionally, you can recommend products and check whether your marketing strategy is effective using the metrics collected on email-open rates, conversion rates, and total sales.
You can also set Mailchimp up to run and analyze A/B testing campaigns, and the plugin is absolutely free. I do have an extensive tutorial on how to setup Mailchimp on your WordPress website.
Customizing the range of products on your eCommerce store is the best way to keep customers engaged and satisfied. You can use the Product Add-Ons plugin to create customized engravings or upgrade to a premium fabric.
Product Add-Ons gives your customers the freedom to receive personalized products as they shop online. You never have to follow-up on their request through email. This plugin ensures they get exactly what they need before they check out.
This plugin is user-friendly and quite easy to use. It allows you to add unlimited product sliders to display anywhere on your site via shortcodes. It features a layout builder where you can add product sliders where you want.
What’s more, you can make your own personalized CCS through the layout editor. No coding experience is needed to create a custom layout. Plugin options let you manage the slide display, number, speed or hide dots, and out of stock items.
Additional features of this plugin include
- Fully responsive and mobile-friendly
- Supports both vertical and horizontal directions
- Over 50 plus customization options
- Multiple Sliders
- Ability to schedule sliders to show on specific period by start and end date
- Smart lazy-loading — preloads nearby images
- Automatically select related products or posts based on the category and tags
- Easing, transition, transformation, and image hover effects
- Lightbox functionality for images
- Simple embedding using shortcode, PHP function, shortcode generator on post editor or via widget
- Supports for translating it to multiple languages
You could also try this free alternative by Shaped Plugin.
The Table Rate Shipping plugin improves WooCommerce shipping options as it provides customers with personalized shipping options. You can create defined shipping options or rates based on weight, price, location, and item count. Additionally, you can use wildcards to match several regions.
You can create multiple tables displaying shipping rates per zone, and the table rate will include specifications per order, or calculated per class and order.
A key feature of an online store is a search function that quickly directs the customers to the products they need. By installing this plugin, you’ll meet that need.
The Ajax Search plugin lets customers perform a search on your site and get instant results without loading more pages.
Users can search using specific tags or categories, which allows them to get results faster. You can also add prices and badges to the search results to highlight promotions and sale items.
There is a free version of the plugin that you can try as well.
This filter plugin enhances usability by adding navigation filters that help customers locate the products they want to buy.
It’s essential to simplify the search option for better usability if you have a lot of products in your catalog—easy navigation and simple product search increase conversions.
There is a free version of the plugin that you can try as well.
Marketing your products on Facebook is a great way to create lasting relationships for your brand. You can find potential customers while driving targeted traffic to your eCommerce store, which can increase sales.
By installing the Facebook extension on your eCommerce store, you can interact with everyone who matters to your business. You can track the effectiveness of your advertising strategy across devices to enhance your campaign performance.
Everyone loves coupons. The Smart Coupons plugin provides everything you need to help you grow your sales. You can offer vouchers, discounts, promotions, offers, coupons, and product giveaways.
This plugin is the most sought-after coupon plugin for eCommerce stores. In fact, more than 10,000 people currently use it daily.
Additional WooCommerce Plugins
This is a very simple plugin that allows you to make some custom changes to the buttons text, labels and more.
Here is a list of the customizations that you can make.
- Add to Cart button text for different product types (within the shop loop and on a single product page)
- Sales badge text for the shop or product pages
- The number of products displayed per page
- Heading text for the “Product
- Description” and “Additional Information” tab.
- Checkout page coupon / login text
- Checkout page “Create Account” checkbox default
- Checkout page “Submit Order” button text
- Tax Label text
- Placeholder image source
Try the YITH WooCommerce Catalogue Mode plugin if you’re still setting up your eCommerce store. This invaluable plugin transforms your eCommerce site into a comprehensive catalog where you can showcase your entire product range.
The catalog mode cost about $59.99.
The YITH WooCommerce Quick Viewstore plugin helps conversion rates on your website. It allows buyers to peruse through the product details effortlessly without having to open another page. In fact, this is the best eCommerce image plugin on the market.
Potential customers can simply click the product image to get all the information about the product. Additionally, shoppers will see the product description and image, and the ‘’add to cart’’ option.
The YITH WooCommerce Quick View costs around $59.99.
Maximize Your WooCommerce Store
While your goal may be to increase sales and retain customers, customers want easy navigation and product information at their fingertips. The WooCommerce plugins above can deliver on both.
Use these recommendations to identify the tools you need to increase customer engagement and conversions. Keep them updated on sales and give them reasons to visit often. Streamline the ordering and checkout process and gives your customers a way to choose their delivery date and track their order.
Email marketing is vital to any online store’s success, but there are so many more kinds of customer communication. Use these plugins to send SMS notifications, offer subscription memberships, and interact on social media.
A barebones eCommerce site is harming your business. WooCommerce plugins can bring full functionality to your website and provide a pleasant shopping experience for your customers.